by TINTSWALO BALOYI
JOHANNESBURG – SOME South African students are to showcase their skills on a global platform following their invitation to co-create content to be used as themes for a leading smartphone maker’s app store.
This follows collaboration between Samsung and the award-winning tertiary brand, Vega School on a Design Jam.
The Vega students were invited to co-create content across disciplines that would be used as Samsung Galaxy themes and be loaded onto the Galaxy Store.
“Samsung continuously supports South African artists and we believe that the country is rich in natural talent and look forward to promoting the work of these creative problem solvers and mavericks.
“Their skills echo our own pursuit of excellence – design that brings the world to life in innovative ways,” said Cambridge Mokanyane, Chief Marketing Officer at
Samsung South Africa.
Vega is rated among the leading institutions for 2019 in the Middle East and Africa.
Vega selected their second year graphic design, copywriting and digital design students to form teams across disciplines to apply disruptive design-thinking techniques.
Over 400 students across Vega’s four campuses (Cape Town, Durban, Johannesburg and Pretoria) were involved in the Design Jam competition that took place in July.
– CAJ News